Marketing video
How our affiliate program works: join, refer, and earn
This video walks through everything you need to know about the Kinetic Grid affiliate program - from signing up as an agent to how our backend processes enrollments, tracks referrals, and calculates your commissions.
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Prefer reading? The full script and breakdown are included below.
Scene 1: Who the program is for
Our affiliate program is built for energy consultants, brokers, distributed sales teams, and content creators with an audience that could benefit from lower energy rates. Whether you work with residential customers or small businesses, the platform supports both with the same enrollment workflow.
You don't need to be a licensed energy broker. The marketplace handles supplier relationships, pricing, and enrollment - you focus on connecting customers with the right plan.
Scene 2: How to join
Getting started takes three steps:
- Request access.Use the "Become an agent" section on our homepage to express interest. You'll provide your name, contact details, and how you plan to refer customers.
- Get onboarded.Our team reviews your application and sets up your affiliate account. You'll receive access to the agent dashboard, referral tracking, and marketing resources.
- Start referring. Share your personalized referral link or use the marketplace tools to guide customers through plan comparison and enrollment.
Scene 3: What you earn
- Commission on every enrollment. You earn a commission for each customer who enrolls through your referral, calculated from the margin between the supplier buy rate and the customer sell rate multiplied by usage and contract term.
- Real-time tracking. The agent dashboard shows your referral pipeline - from initial customer interest through enrollment confirmation and commission payout.
- Multi-state coverage. The marketplace serves deregulated markets across Texas, Ohio, Pennsylvania, Illinois, Connecticut, New York, New Jersey, Maryland, Massachusetts, Washington DC, and Michigan.
Scene 4: How the backend works
When a customer uses your referral link, here is what happens on our end:
- Market matching. The customer enters their ZIP code and utility. Our system identifies their delivery territory and filters available plans to only those that serve that specific area.
- Plan comparison. Supplier rates and terms are pulled from our integrated feeds. The customer sees real pricing with estimated monthly costs based on their usage profile.
- Enrollment request. When the customer selects a plan, they submit their details. This creates an enrollment order linked to your affiliate account.
- Verification and submission. A licensed energy specialist verifies account details and submits the enrollment to the supplier, who runs eligibility checks and initiates the switch.
- Commission calculation. Once enrollment is confirmed, the system calculates your commission based on plan margin, usage, and contract term - visible in your dashboard.
Scene 5: Commission transparency
The margin per unit is the difference between the supplier's buy rate and the customer-facing sell rate.
The dashboard tracks expected versus actual payouts and flags any variance for review. You always know exactly what you're earning and can reconcile against supplier payments.
Frequently asked questions
- How soon can I start earning?
- Once your affiliate account is active, you can start referring customers immediately. Commissions are tracked from enrollment confirmation.
- Do I need energy industry experience?
- No. The marketplace handles pricing, comparison, and enrollment. Our resources help you understand the basics.
- Which states are supported?
- Deregulated electricity and gas markets across Texas, Ohio, Pennsylvania, Illinois, Connecticut, New York, New Jersey, Maryland, Massachusetts, Washington DC, and Michigan.
- How are commissions paid?
- Commissions are reconciled after supplier confirmation and paid on a regular schedule. Expected and actual payouts appear in your dashboard.